Challenge

Concerned with the level of engagement between retail business banking customers and their branch managers NAB required an internal communication initiative that would empower branch managers to drive engagement with customers and the community.

Traditional methods had proven ineffective and the significant limitations imposed by the available intranet technology meant that a vendor was required who could deliver something outside the box, while also ensuring compliance within a sensitive information domain.

Solution

An in depth assessment revealed creative ways to overcome some of the technical limitations of the intranet platform, creating a more powerful delivery method without compromising company policy and process.

By adopting this less restrictive approach we created a user experience that delivered the key messages in an engaging and intuitive way, assisting the client in building reputation and developing deeper relationships with their business customers.

Deliverables

  • Technical Assessment
  • Solution Architecture
  • Creative Direction
  • User Experience Design
  • Information Architecture
  • User Interface Design