CGU Insurance required the capability to deliver key elements of Digital First, its new direct sales channel.

Evolving requirements and a hard deadline of 4 months to deliver a cutting-edge solution meant the project’s viability depended on engaging a vendor with specific and extensive insurance experience as well as rapid development capability.


By taking advantage of our existing industry specific code assets and adopting an Agile approach to requirements elicitation and development we were able to complete the production release of a minimum viable product by the hard deadline.

Promoting and distilling emergent requirements into a product backlog within an iterative development process provided the client with a flexible framework for prioritising the implementation of the remaining functionality based on business value.


  • Multi-Page Form Solution
  • Mobile Responsive Design
  • Progressive Quote Calculation
  • Online Payment Processing
  • Automated Bind Capability
  • Policy Document Generation
  • Salesforce Integration
  • Infrastructure Provisioning

The launch of Digital First has delivered several benefits across CGU.

    exceeded lead capture expectations
  • 9/10
    customer experience rating
    exceeded sales expectations
    delivered cross sell opportunities