Challenge

As a provider of salary packaging and contractor payroll services PayMe had identified novated leasing as a service offering complementary to their existing market segment.

Lacking the strategic and technical expertise to capitalise on the opportunity PayMe required a vendor with the experience and capabilities to translate their vision into a practical and effective implementation.

Solution

In assessing competition for the service we identified an opportunity to leverage the proposed solution for new customer acquisition as well as cross-selling to existing clients.

A new strategy was implemented with the addition of digital marketing initiatives to capitalise on a position of strength within the contractor services market. PayMe now enjoy a more diverse service offering as well as a stream of new business.

Deliverables

  • Multi-Page Form Solution
  • Mobile Responsive Design
  • Automated Quote Calculation
  • Catch-E Integration
  • Auto-Responder Management
  • Marketing Microsite
  • SEM Campaign
  • A/B Split Testing

Novated leasing has proven a widely successful initiative for the client

  • 10x
    increase in phone enquiries
  • 544%
    increase in novated leases
  • 49.3%
    visitor to calculator use